Trevor is the owner of Sportelo and is wondering what impact Sportelo's mobile experience is having on revenue. Trevor understands that they can calculate this with the mobile conversion rate (mCvR). Sportelo receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does Sportelo's mobile experience create?
$600,000
$250,000
$150,000
$400,000
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Explanation: Trevor is the owner of Sportelo and is wondering what impact Sportelo’s mobile experience is having on revenue. Trevor understands that they can calculate this with the mobile conversion rate (mCvR). Sportelo receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does Sportelo’s mobile experience create?
Explanation: To determine the revenue generated by Sportelo's mobile experience, we start by calculating the number of conversions from the 200,000 clicks and the 1% mobile conversion rate (mCvR). Multiplying these gives us 2,000 conversions. With each conversion contributing an average order value of $200, multiplying 2,000 conversions by $200 results in a total revenue of $400,000. Therefore, the correct answer is **$400,000**, reflecting the revenue generated by Sportelo's mobile experience based on the provided data.
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