You are designing a mobile web site for a company called PoliticalNews.com. It'll be the primary showcase of their political news service. The website's design must include access through mobile devices. To make sure that customers have a good experience with the PoliticalNews.com web site, what should be the primary marketing goal?
To encourage the user to spend hours browsing products on your site
That the customer tells all of their friends about your site
That site users leave positive reviews about products on the site
To present your brand as if the customer walked into your store
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Explanation: You are designing a mobile web site for a company called PoliticalNews.com. It’ll be the primary showcase of their political news service. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the PoliticalNews.com web site, what should be the primary marketing goal?
Explanation: When designing the mobile website for PoliticalNews.com, the primary marketing goal should be **to present your brand as if the customer walked into your store**. This goal emphasizes creating a seamless and immersive user experience that reflects the essence and credibility of PoliticalNews.com as a reliable source of political news. Just as a physical store aims to create a welcoming atmosphere that encourages customers to trust and engage with the products or services offered, the mobile website should convey a similar sense of professionalism, trustworthiness, and authority in the realm of political journalism. This approach ensures that users feel informed, comfortable, and confident while accessing news content on their mobile devices, fostering loyalty and repeated visits. Unlike goals focused on extensive browsing time, word-of-mouth promotion, or customer reviews—which are valuable but secondary to immediate user experience—presenting the brand effectively on the mobile platform ensures that PoliticalNews.com resonates positively with visitors, thereby fulfilling their expectations and enhancing overall user satisfaction. Therefore, **to present your brand as if the customer walked into your store** is the correct answer as it aligns with the objective of creating a compelling and authentic digital experience that reinforces PoliticalNews.com's credibility and attracts sustained engagement from mobile users seeking quality political news coverage.
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