A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They're using a counter tag as one of their Floodlight tags in Campaign Manager 360. If your objective is to measure how many people downloaded the promotion, what counting method should they use?

The "unique counting method" is correct because it counts each unique user only once within a 24-hour period, regardless of how many times they download the promotion. This accurately measures the number of people who downloaded the promotion, aligning with the objective. The "per session counting method" would count each download within a user's session, potentially overcounting if a user downloads multiple times in one session. The "standard counting method" counts every single download, which would inflate the number of unique users. The "custom counting method" allows for advanced logic, but for simply counting unique users, it's an unnecessary complication and not the most direct solution.