Nelson is a marketer for the company WorldTrend. Nelson wants to help build a strong, more user-focused organization by getting the support of WorldTrend's leadership. Which of the following is a recommended action for Nelson to gain the support of leadership in this area?

Showing benchmark data across the competition

Showing the performance statistics of the design team

Showing a comparison of performance between the development and marketing teams

Showing a summary breakdown of the Google Ads account


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: To gain the support of WorldTrend's leadership in building a strong, more user-focused organization, **showing benchmark data across the competition** is a recommended action for Nelson. Benchmarking data against competitors provides valuable insights into industry standards, best practices, and areas where WorldTrend may lag or excel in terms of user experience and customer satisfaction. By presenting comparative data, Nelson can demonstrate how WorldTrend stacks up against its peers and highlight opportunities for improvement or competitive advantage. This approach not only helps justify strategic decisions aimed at enhancing user focus but also aligns leadership's priorities with market realities and customer expectations. Unlike focusing on internal team performance metrics or advertising account summaries, which are important for operational purposes but less directly persuasive to leadership regarding overarching organizational goals, benchmarking against competitors underscores the broader strategic imperative of prioritizing user-centric strategies to stay competitive and achieve long-term success. Therefore, **showing benchmark data across the competition** is the correct answer as it strategically positions Nelson to garner leadership support by framing user-focused initiatives within the context of market dynamics and competitive positioning.
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