Nelson is a marketer for the company WorldTrend. Nelson wants to help build a strong, more user-focused organization by getting the support of WorldTrend's leadership. Which of the following is a recommended action for Nelson to gain the support of leadership in this area?

Showing benchmark data across the competition is correct because presenting objective data on how competitors perform helps leadership understand where WorldTrend stands in the market. This contextual insight demonstrates the potential value of investing in user-focused initiatives, making it easier for Nelson to gain executive support for efforts to improve the user experience and drive better business outcomes.