Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects the site isn't as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website. Which category of Google Analytics reports can give Jerry that information?

Conversions reports

Flow visualization reports

Attribution reports

Audience reports


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website. Which category of Google Analytics reports can give Jerry that information?


Explanation: To better understand how users move through YardSale.com and address the high exit rates impacting revenue, Jerry should focus on **flow visualization reports** within Google Analytics. These reports provide visual representations and insights into the paths users take as they navigate through the website. By analyzing flow visualization reports, Jerry can identify where users enter the site, the paths they follow, and where they drop off or exit most frequently. This information is crucial for pinpointing usability issues, bottlenecks, or points of confusion that may contribute to the low revenue and high exit rates observed. Unlike conversions reports, which focus on specific actions taken by users like purchases or sign-ups, flow visualization reports provide a comprehensive view of user behavior throughout the entire website journey. This allows Jerry to make informed decisions about optimizing navigation, improving user experience, and ultimately increasing engagement and conversions on YardSale.com. Therefore, **flow visualization reports** are the correct answer as they directly address Jerry's need to better understand user movement and behavior on the website, helping him to diagnose and rectify potential usability issues impacting revenue performance.
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