Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects the site isn't as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website. Which category of Google Analytics reports can give Jerry that information?
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Correct answer: Flow visualization reports.
Why this is the answer
Flow visualization reports is correct because these reports in Google Analytics show how users navigate through YardSale.com, including the paths they take from page to page and where they exit. By analyzing this flow, Jerry can identify bottlenecks or confusing areas in the user journey, helping to pinpoint usability issues that may be contributing to low revenue and high exit rates.
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