Jill is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Jill understands that the first step in the CRO process is to identify opportunities on Stovesy's site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?

Data insights is correct because quantitative research in conversion rate optimization focuses on numerical metrics and measurable performance data, such as traffic patterns, conversion rates, bounce rates, and click-through rates. By analyzing these data insights, Jill can objectively identify areas on Stovesy’s site and app that have the greatest potential for improvement.