TuneStreamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, it's your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user's Google account?

Google Shopping Cart

One Tap sign-in

Google Analytics

Multi-factor authentication


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: TuneStreamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?


Explanation: As the lead marketer for TuneStreamer.com, the Google feature that can make checkout easier by using information stored in the user's Google account is **One Tap sign-in**. This feature allows users to sign in quickly and securely using their Google account credentials, eliminating the need to manually enter information during the checkout process. By leveraging One Tap sign-in, TuneStreamer.com can streamline the checkout experience, reduce friction, and potentially increase conversion rates by simplifying the login and authentication process for users. Unlike Google Shopping Cart, which is primarily a tool for managing shopping lists and transactions across various platforms, and Google Analytics, which provides insights into website performance but does not directly impact checkout ease, One Tap sign-in directly addresses the identified issue of high friction on the checkout page by offering a seamless and efficient sign-in solution. Multi-factor authentication, while enhancing security, adds an additional layer of verification and is not specifically designed to streamline the checkout process. Therefore, **One Tap sign-in** is the correct answer as it aligns with improving the checkout experience on TuneStreamer.com by leveraging existing Google account information to simplify and expedite the login process, potentially reversing the decline in subscription orders through enhanced user convenience and reduced abandonment rates during checkout.
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