Martha is the marketer for Circus.com. She's patterned the design of her web site after BigTop.com, a successful competitor's site. Sales from the site haven't been as successful as she hoped. She's asking you for advice to improve the marketing effectiveness of her website. What advice would you give to Martha to make her site more successful?

Remove all flash content and switch fully to HTML5.

Broaden the scope of products offered on the site.

Provide a way for users to leave and read reviews from other customers.

Focus on changes that improve user satisfaction of the site.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google SkillShop Certifications in No Time?

Then check out our exclusive 👉 Google SkillShop Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google SkillShop certification. Get everything you need to achieve success faster.

Explanation: Martha is the marketer for Circus.com. She’s patterned the design of her web site after BigTop.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her website. What advice would you give to Martha to make her site more successful?


Explanation: To improve the marketing effectiveness of Circus.com, Martha should focus on changes that **improve user satisfaction of the site**. While patterning after a successful competitor can provide insights into design and functionality, success also hinges on how well the site meets user expectations and needs. By prioritizing user satisfaction, Martha can enhance several key aspects: usability, navigation, content relevance, and overall user experience. This approach involves gathering feedback through user testing, surveys, and analytics to identify pain points and areas for improvement. Implementing user-friendly features such as intuitive navigation, clear calls-to-action, responsive design, and personalized content can significantly enhance engagement and conversion rates. Unlike options like removing flash content or broadening product offerings, which may or may not directly address user satisfaction, focusing on user-centric changes ensures that Martha aligns her efforts with enhancing the website's appeal and functionality based on real user feedback and preferences. Therefore, **focusing on changes that improve user satisfaction of the site** is the correct advice as it directs Martha to prioritize user experience enhancements that are crucial for increasing engagement, conversions, and overall success of Circus.com in the competitive online market.
Google SkillShop Roll

Google SkillShop Roll. Special Offer

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides