Martha is the marketer for Circus.com. She's patterned the design of her web site after BigTop.com, a successful competitor's site. Sales from the site haven't been as successful as she hoped. She's asking you for advice to improve the marketing effectiveness of her website. What advice would you give to Martha to make her site more successful?

Focus on changes that improve user satisfaction of the site. is correct because simply copying a competitor’s design does not guarantee success; the key to higher conversions and sales is enhancing the actual experience for users. By prioritizing changes that make the site easier to use, more engaging, and aligned with visitor needs, Martha can increase satisfaction, encourage repeat visits, and ultimately improve the marketing effectiveness and performance of Circus.com.