Vicky manages the Google Ads account for the business, RelicsComics. Vicky focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Vicky is successful in increasing the mCvR?

Conversions and revenue increase.

Clicks and revenue increase.

Conversions decrease while revenue increases.

Conversions increase while revenue decreases.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Vicky manages the Google Ads account for the business, RelicsComics. Vicky focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Vicky is successful in increasing the mCvR?


Explanation: If Vicky successfully increases the mobile conversion rate (mCvR) for RelicsComics' Google Ads account, the business can expect to see **conversions and revenue increase**. A higher mobile conversion rate indicates that a greater percentage of users who click on the ads are completing desired actions, such as making purchases or signing up for services. This improvement directly translates into more conversions, which in turn leads to increased revenue for RelicsComics. By focusing on optimizing the mobile user experience, Vicky ensures that the ad clicks translate more effectively into measurable business outcomes, aligning marketing efforts with financial success. Unlike scenarios where conversions might decrease while revenue increases (which is less common), or where clicks increase without a corresponding rise in revenue (indicative of less effective targeting or lower conversion rates), a successful increase in mCvR indicates improved efficiency and effectiveness in converting ad clicks into profitable actions. Therefore, **conversions and revenue increase** is the correct answer as it accurately reflects the positive impact that an improved mobile conversion rate can have on the overall performance and profitability of RelicsComics' Google Ads campaigns.
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