Vicky manages the Google Ads account for the business, RelicsComics. Vicky focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Vicky is successful in increasing the mCvR?

Increasing mobile conversion rate (mCvR) means a larger share of mobile ad clicks become completed conversion actions. When clicks, average order value, and other inputs stay constant, higher conversion efficiency creates more completed purchases or leads from the same traffic. If each conversion has revenue value, additional conversions increase total revenue. The change comes from improving post-click mobile performance, not from buying more traffic.