The marketing team for your company's website expresses concern about why it's not meeting its revenue goals. The effectiveness of the landing page is under question. You're tasked with analyzing the percentage of people who go to the landing page and do nothing. What's the name of the metric that you should look for?

Scroll depth

Bounce rate

Pages per session

New subscribers


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: The marketing team for your company’s website expresses concern about why it’s not meeting its revenue goals. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who go to the landing page and do nothing. What’s the name of the metric that you should look for?


Explanation: To address the concern about the landing page not meeting revenue goals, the metric that should be analyzed is **bounce rate**. Bounce rate represents the percentage of visitors who navigate away from the site after viewing only one page, in this case, the landing page. A high bounce rate indicates that a significant portion of visitors are not engaging further with the site or taking any action, such as clicking through to other pages, signing up, or making purchases. For the marketing team, a high bounce rate on the landing page suggests potential issues with its effectiveness in capturing and retaining visitor interest or encouraging further exploration of the website. By monitoring and analyzing bounce rate, insights can be gained into whether the landing page content, design, or call-to-action are aligned with visitor expectations and effectively driving conversions. Unlike scroll depth, which measures how far users scroll down a page, or metrics like pages per session and new subscribers, which provide different insights into user behavior and engagement, bounce rate specifically addresses the initial interaction with the landing page and the immediate visitor response. Therefore, **bounce rate** is the correct answer as it directly indicates the percentage of visitors who land on the page and do nothing further, helping diagnose potential issues affecting the landing page's ability to contribute to revenue generation and suggesting areas for optimization to improve overall site performance and goal attainment.
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