The marketing team for your company's website expresses concern about why it's not meeting its revenue goals. The effectiveness of the landing page is under question. You're tasked with analyzing the percentage of people who go to the landing page and do nothing. What's the name of the metric that you should look for?

Bounce rate is correct because it measures the percentage of visitors who arrive on a landing page and leave without taking any further action, such as clicking links, filling out forms, or navigating to other pages. By analyzing bounce rate, the marketing team can determine whether the landing page is engaging users effectively or if changes are needed to improve user interaction and help the website meet its revenue goals.