Bartholomew is the marketer for his company's web site, LogoMaker.com. The company sells graphic logo design services through the site. Several of his colleagues have commented that the site is difficult to use. Bartholomew thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Bartholomew focus on? Select the best answers.

Landing pages and Navigation are correct because they directly influence how easily users can interact with and move through a website, which is critical for a positive user experience and higher conversions. Well-designed landing pages ensure visitors quickly understand the offer and can take the desired action without confusion, while clear and intuitive navigation helps users find information or services efficiently, reducing frustration and improving overall usability on LogoMaker.com.