As the marketer for TravelTheWorld.com, the user experience for the site is Harper's responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her. What's a factor that's likely slowing down the performance of the website?

Videos can add significant page weight and increase the amount of data a browser must load. Heavy media can slow page load time , especially on mobile networks or lower-powered devices. Slow performance weakens the user experience because users may wait longer before they can interact with the page. Optimizing or limiting video assets can reduce friction in the path to conversion.