You're a marketing manager for your company's website, JesseJames.com, an online seller of books about American History. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the user experience is good up to the checkout page. Then, making the purchase becomes too too difficult for most users. You've recommended that they implement a one-click-to-buy option that uses information stored in the users account. Which type of user personalization is this known as?

Using known user signals

Static profile matching

Delivering a relevant web page

Using given information


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re a marketing manager for your company’s website, JesseJames.com, an online seller of books about American History. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the user experience is good up to the checkout page. Then, making the purchase becomes too too difficult for most users. You’ve recommended that they implement a one-click-to-buy option that uses information stored in the users account. Which type of user personalization is this known as?


Explanation: The type of user personalization described, where a one-click-to-buy option uses information stored in the user's account to streamline the checkout process, is **Using given information**. This form of personalization leverages existing data stored within the user's account, such as payment and shipping information, to simplify and expedite the purchasing journey. By implementing a one-click-to-buy option, JesseJames.com can significantly reduce friction during checkout, making it more convenient for users to complete transactions swiftly without the need to re-enter repetitive details. This approach enhances user experience by providing a seamless and efficient process, which is crucial for reducing exit rates on the checkout page and increasing conversion rates. Unlike using known user signals, which involve leveraging user behavior and preferences to tailor experiences, static profile matching, which refers to matching user profiles based on predetermined criteria, or delivering a relevant web page, which focuses on presenting content aligned with user interests, **Using given information** specifically addresses the challenge of simplifying the checkout process by utilizing stored user data to enhance usability and improve overall customer satisfaction. Therefore, this type of user personalization is the correct choice as it directly corresponds to optimizing the checkout experience based on readily available user information to facilitate quicker and easier purchases on JesseJames.com.
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