Your client, a skin care products company, is interested in a new ad campaign set up within Campaign Manager 360. They've already had their network set up within the platform.Step-by-step, which processes should you follow when carrying out their campaign?
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Correct answer: 1.Create an advertiser.2. Create a campaign.3. Create a site. 4. Create a placement.5. Upload creatives.6. Create ads.7. Associate the ads.8. Assign placements and creatives.9. Download and send placement tags..
Why this is the answer
The correct sequence for setting up a campaign in Campaign Manager 360 begins with establishing the foundational elements. First, an advertiser is created to represent the client. Next, a campaign is defined to house all related ad efforts. A site is then created to represent where the ads will run. Placements are then created within the site to define specific ad inventory. Creatives are uploaded, followed by the creation of ads, which link creatives to placements. Finally, ads are associated, placements and creatives are assigned, and placement tags are downloaded and sent to the publisher for implementation. The other options present an incorrect order of operations, such as creating ads before an advertiser or campaign, or omitting crucial steps like creating a site or associating ads.
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