Rachelle is new to conversion rate optimization but is eager to get started. Which of the following steps should be her first priority?

Using data and user feedback to identify areas of opportunity

Creating a hypothesis to test based on her preferences

Speaking to the developer team about implementing changes

Implementing an A/B test on the homepage


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Rachelle is new to conversion rate optimization but is eager to get started. Which of the following steps should be her first priority?


Explanation: Rachelle's first priority should be **using data and user feedback to identify areas of opportunity**. Conversion rate optimization (CRO) begins with understanding current user behavior and identifying pain points or areas where improvements can be made on the website or app. By analyzing data from tools like Google Analytics and gathering qualitative feedback from users through surveys, interviews, or usability tests, Rachelle can gain insights into where users may be encountering obstacles or experiencing friction in their journey towards conversion. This approach ensures that her efforts are grounded in empirical evidence rather than assumptions or personal preferences. Creating a hypothesis to test is an important subsequent step in the CRO process, as it allows Rachelle to formulate specific improvements or changes based on the insights gained from data and feedback. Speaking to the developer team and implementing A/B tests are actions that come later in the process once potential areas for optimization have been identified and hypotheses formulated. Therefore, **using data and user feedback to identify areas of opportunity** is the correct first priority for Rachelle as she begins her journey in conversion rate optimization, setting a solid foundation for informed decision-making and effective improvements to enhance overall conversion rates on the website or app.
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