Rachelle is new to conversion rate optimization but is eager to get started. Which of the following steps should be her first priority?
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Correct answer: Using data and user feedback to identify areas of opportunity.
Why this is the answer
Using data and user feedback to identify areas of opportunity is correct because the first step in conversion rate optimization is to understand where the site or app is underperforming. By analyzing user behavior, metrics, and feedback, Rachelle can pinpoint the most impactful areas to focus on, ensuring that subsequent tests and changes are guided by evidence rather than assumptions or personal preferences.
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