Judy is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Judy understands that the first step in the CRO process is to identify opportunities on Stovesy's site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?

Data insights are the core of quantitative research in CRO. This involves analyzing numerical data from tools like Google Analytics, heatmaps, and A/B test results to understand user behavior patterns, identify bottlenecks, and measure performance. Quantitative data provides measurable facts about what is happening on the site or app. Brand insights and competitive insights are generally part of broader market research or strategic planning, not specifically quantitative CRO research focused on on-site/in-app user behavior. While user insights can be gathered qualitatively (e.g., surveys, interviews), the term "user insights" alone doesn't exclusively refer to the numerical, statistical analysis characteristic of quantitative research.