Tessa is a marketer at InterFlight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at InterFlight. How does measuring the same KPIs across teams help to create a more user-focused organization?
It unlocks additional features in Google Analytics.
It encourages feedback from users.
It guarantees more conversions.
It prevents misalignment.
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Explanation: Tessa is a marketer at InterFlight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at InterFlight. How does measuring the same KPIs across teams help to create a more user-focused organization?
Explanation: Measuring the same key performance indicators (KPIs) across teams prevents misalignment by ensuring that all members of the organization, from marketers to developers and designers, are working towards shared goals and objectives. When everyone focuses on the same metrics, it fosters collaboration and communication, making it easier to identify user needs and address them effectively. This alignment helps create a cohesive strategy that enhances the overall user experience, leading to better outcomes for both the organization and its customers.
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