Tessa is a marketer at InterFlight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at InterFlight. How does measuring the same KPIs across teams help to create a more user-focused organization?

Measuring the same KPIs across different teams, such as marketing, development, design, and leadership, ensures everyone is working towards common goals. This alignment prevents teams from optimizing for different, potentially conflicting, outcomes, which could detract from the overall user experience. When all teams share a unified understanding of what success looks like from the user's perspective, it naturally fosters a more user-focused approach throughout the organization. "It encourages feedback from users" is incorrect because while user feedback is crucial, simply aligning KPIs doesn't directly solicit it. "It unlocks additional features in Google Analytics" is incorrect; KPI alignment is a strategic organizational practice, not a technical integration. "It guarantees more conversions" is incorrect because while alignment can lead to better outcomes, no single practice can guarantee conversions.