Cabzio feels that they have room to improve their mobile conversion rate (mCvR). They've asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving Cabzio's mCvR?
Reviewing search term reports in their Google Ads account
Accessing the desktop version of the site from different locations
Analyzing demographic reports for Cabzio's industry
Experiencing the site as a mobile user
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Explanation: Cabzio feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving Cabzio’s mCvR?
Explanation: Experiencing the site as a mobile user is essential for Ricardo to identify opportunities in improving Cabzio's mobile conversion rate (mCvR) because it allows him to firsthand understand the user experience and interactions specific to mobile devices. By navigating the site as a typical mobile user would, he can identify pain points such as slow loading times, difficult navigation, or confusing layouts that may hinder conversions. This direct experience provides valuable insights that data alone may not reveal, enabling Ricardo to propose targeted improvements that enhance the overall mobile experience and drive higher conversion rates.
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