Cabzio feels that they have room to improve their mobile conversion rate (mCvR). They've asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving Cabzio's mCvR?

Experiencing the site as a mobile user is the most direct and effective way to identify opportunities for improving mobile conversion rates. This allows Ricardo to personally encounter usability issues, slow loading times, difficult navigation, or broken elements that hinder conversions on mobile devices. Reviewing search term reports in Google Ads is useful for keyword optimization but doesn't directly reveal mobile site experience issues. Analyzing demographic reports provides audience insights but not specific mobile usability problems. Accessing the desktop version from different locations is irrelevant for improving mobile conversion rates, as it focuses on the desktop experience and geographical performance, not mobile-specific usability.