The marketing director for your company's website expresses concern that the site can't create enough income to cover its cost. The effectiveness of the landing page is under question. You're tasked with analyzing the percentage of people who come to the home page and leave without clicking anything. What's the name of the metric that you should look for?

Exit rate

New subscribers

Average time on page

Bounce rate


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: The marketing director for your company’s website expresses concern that the site can’t create enough income to cover its cost. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who come to the home page and leave without clicking anything. What’s the name of the metric that you should look for?


Explanation: The metric you should look for is **bounce rate**, as it specifically measures the percentage of visitors who arrive at the home page and leave without interacting further, such as clicking on links or exploring other pages. A high bounce rate indicates that users are not finding the content engaging or relevant, which directly affects the site's ability to generate income. By analyzing the bounce rate, you can assess the effectiveness of the landing page and identify areas for improvement to encourage more user interaction and potentially increase revenue.
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