The marketing director for your company's website expresses concern that the site can't create enough income to cover its cost. The effectiveness of the landing page is under question. You're tasked with analyzing the percentage of people who come to the home page and leave without clicking anything. What's the name of the metric that you should look for?

Bounce rate measures the percentage of visitors who land on a page and leave the site without interacting further. A high bounce rate on the homepage suggests visitors aren't finding what they expect or aren't compelled to explore, directly impacting the site's ability to generate income. "New subscribers" tracks sign-ups, not immediate page engagement. "Average time on page" indicates how long users spend on a page, but doesn't tell you if they left the site immediately after viewing just that one page. "Exit rate" measures how often a page was the last page viewed in a session, regardless of how many pages were viewed before it. While related, it doesn't specifically address the scenario of a visitor arriving and leaving without any interaction.