The Vice President of Marketing for CarAds.org has ordered his marketing team to fix the website. Online sales numbers are disappointing, and he thinks it's because the landing page is unfriendly. As the head marketer for CarAds.org, you must determine if he's right or wrong. What tool can you use to measure the effectiveness of your landing page?
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Explanation: The Vice President of Marketing for CarAds.org has ordered his marketing team to fix the website. Online sales numbers are disappointing, and he thinks it’s because the landing page is unfriendly. As the head marketer for CarAds.org, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?
Explanation: The tool you can use to measure the effectiveness of your landing page is the **Google Ads landing page report**, as it provides detailed insights into how well the landing page performs in relation to ad campaigns. This report includes key metrics such as click-through rates, conversion rates, and user engagement, helping you evaluate whether the landing page is indeed unfriendly and contributing to disappointing online sales numbers. By analyzing this data, you can determine if changes are needed to improve the user experience and drive better sales performance.
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