Rupert is the lead marketer for NationalTransfer.com, an international mover of household goods. Their dev team has implemented several personalization features in the site. Before the changes go live, they'd like to test the effectiveness of the new personalization features. What Google service can easily test the changes on NationalTransfer.com, an international mover of household goods?

Google Insights

Google Analytics 360

Data Studio

Optimize 360


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Rupert is the lead marketer for NationalTransfer.com, an international mover of household goods. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. What Google service can easily test the changes on NationalTransfer.com, an international mover of household goods?


Explanation: The Google service that can easily test the changes on NationalTransfer.com is **Optimize 360**, as it is specifically designed for A/B testing and personalizing user experiences on websites. With Optimize 360, Rupert and the dev team can create different variations of the site with the new personalization features and measure their effectiveness by comparing user interactions, engagement, and conversion rates. This allows for data-driven decisions on which features to implement, ensuring that the personalization efforts enhance the overall user experience and meet business goals before going live.
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