Chris is the marketer for AnimalRescue.com. She's done a comparative analysis of the site against competitor sites. She's convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of AnimalRescue.com to make site speed a priority?

Conversion rates

Daily referrals

Visitor hits

Average page views


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Chris is the marketer for AnimalRescue.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of AnimalRescue.com to make site speed a priority?


Explanation: Chris should use **conversion rates** to convince the executive leadership of AnimalRescue.com to make site speed a priority because conversion rates directly measure the percentage of visitors who complete a desired action, such as making a donation or adopting an animal. Research has shown that faster loading times significantly correlate with higher conversion rates; even small improvements in speed can lead to increased user satisfaction and engagement. By highlighting the potential for increased conversions through enhanced site speed, Chris can effectively demonstrate the financial benefits of prioritizing this improvement, making a strong case for the necessary investment.
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