Melanie is a marketer for the company GlobalVision. Melanie wants to help build a strong, more user-focused organization by getting the support of GlobalVision's leadership. Which of the following is a recommended action for Melanie to gain the support of leadership in this area?

Showing the performance statistics of the design team

Showing benchmark data across the competition

Showing a summary breakdown of the Google Ads account

Showing a comparison of performance between the development and marketing teams


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Explanation: Melanie should focus on **showing benchmark data across the competition** to gain the support of GlobalVision's leadership in building a strong, user-focused organization. By presenting comparative data that highlights how GlobalVision's performance stacks up against industry competitors, she can effectively illustrate areas where the organization may be falling short and the potential advantages of adopting a more user-centric approach. This evidence-based strategy not only underscores the importance of prioritizing user experience but also aligns with leadership's goals of maintaining competitive advantage and driving business growth.
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