Melanie is a marketer for the company GlobalVision. Melanie wants to help build a strong, more user-focused organization by getting the support of GlobalVision's leadership. Which of the following is a recommended action for Melanie to gain the support of leadership in this area?

Showing benchmark data across the competition is the most effective way to gain leadership support for building a user-focused organization. This approach provides external validation and highlights areas where GlobalVision might be lagging or excelling compared to peers, creating a clear business case for change and investment in user experience. Performance statistics of the design team, a Google Ads summary, or a comparison between development and marketing teams are internal metrics that don't inherently demonstrate the need for a user-focused shift from a competitive standpoint, nor do they directly address how the organization stacks up against market leaders in terms of user experience.