The Critter Cravings dog food company has a website named, CritterCravings.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to CritterCravings.com instead of the app. What web technology can make a click on a web ad open a page in a mobile app?

Deep linking

Progressive web app

HTML5

One Tap sign-in


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: The Critter Cravings dog food company has a website named, CritterCravings.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to CritterCravings.com instead of the app. What web technology can make a click on a web ad open a page in a mobile app?


Explanation: The correct web technology that can make a click on a web ad open a page in a mobile app is **deep linking**. Deep linking enables links to direct users not just to the homepage of a website but specifically to a particular page or content within a mobile app. By implementing deep links in their advertising strategy, Critter Cravings can enhance the user experience by guiding customers directly to relevant features or products in the app, thereby encouraging app usage over the website and maximizing the potential for conversions.
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