The Critter Cravings dog food company has a website named, CritterCravings.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to CritterCravings.com instead of the app. What web technology can make a click on a web ad open a page in a mobile app?

Deep linking allows a click on a web ad to directly open a specific page or experience within a mobile app, if the app is installed on the user's device. This provides a seamless user experience, guiding users directly to relevant content within the app rather than the website. One Tap sign-in is a Google feature for simplified user authentication, not for opening apps from web ads. A Progressive Web App (PWA) is a website that behaves like a native app, but it's still web-based and doesn't involve opening a separate installed mobile app. HTML5 is a markup language for structuring web content and doesn't inherently provide the functionality to open native mobile apps from web links.