RecruitJet is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within RecruitJet are worth testing, Keaton is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

Why is one Google Ads campaign performing better than another campaign?

Why is the majority of traffic to the site coming from mobile devices?

How valuable is the traffic to this page?

Can the click-through rate be further improved for this ad?


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: RecruitJet is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within RecruitJet are worth testing, Keaton is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?


Explanation: The question that fits in with the PIE framework criteria is **How valuable is the traffic to this page?** because the PIE framework (Potential, Importance, Ease) helps prioritize testing based on these three aspects. Evaluating the value of traffic to a specific page directly relates to determining its potential impact on overall conversion rates. By understanding the traffic's value, Keaton can identify which pages are most critical to test and optimize, ensuring that resources are allocated effectively to projects that are likely to yield significant improvements in conversion rate optimization for RecruitJet.
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