HeavyDuty.com is an online site for heavy industrial machinery. Revenue last quarter was disappointing. As the lead marketer for the site, it's your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user's Google account?

One Tap sign-up allows users to create an account or sign in to a website with a single tap, leveraging their existing Google account information. This significantly reduces friction during the checkout process by pre-filling forms and eliminating the need for new password creation, directly addressing the high friction issue. Real-time order counter is a display feature, not a friction reducer. Multi-factor authentication adds security but also adds steps, increasing friction. Google Shopping Cart is a concept, not a specific Google feature that simplifies checkout in this manner.