Your client is an advertising agency that manages multiple clients across various categories.How should they structure their Campaign Manager 360 instance(s) to make sure there's simple transferability?

Separate Campaign Manager 360 accounts are useful when an agency needs clearer separation for major clients or business units. Each account is independent, so advertisers, campaigns, user profiles, Floodlight configurations, and settings are not shared across accounts. This structure makes client-level ownership and transferability simpler than placing all clients under one shared agency setup. Users can still access multiple accounts with the same Google Account through separate user profiles .