A sports ticket vending business called StadiumSpirit feels like some of the pages on their website are weaker than others. The teams at StadiumSpirit understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help StadiumSpirit to identify which pages need the most attention with regards to CRO?

Reviewing the website's funnel or flow is the most effective way to identify pages needing CRO attention. This analysis reveals where users drop off, indicating problematic pages. For example, a high exit rate on a specific product page within the purchase funnel suggests that page needs optimization. Having a designer inspect the cosmetic side is useful for aesthetics but doesn't directly pinpoint conversion issues. Checking the "Landing pages" section in Google Ads shows ad performance, not necessarily overall website page weaknesses for organic or direct traffic. Comparing other businesses' websites provides competitive insights but doesn't directly identify internal problem areas within StadiumSpirit's own site structure or user journey.