Autosity feels that they have room to improve their mobile conversion rate (mCvR). They've asked Karl to identify opportunities to improve this area. Which of the following actions would help Karl to identify opportunities in improving Autosity's mCvR?
Reviewing search term reports in their Google Ads account
Accessing the desktop version of the site from different locations
Analyzing demographic reports for Autosity's industry
Comparing the desktop conversion rate to mCvR
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Explanation: Autosity feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Karl to identify opportunities to improve this area. Which of the following actions would help Karl to identify opportunities in improving Autosity’s mCvR?
Explanation: Comparing the desktop conversion rate to the mobile conversion rate (mCvR) would help Karl identify opportunities in improving Autosity's mCvR because this analysis highlights any discrepancies in performance between the two platforms. By understanding how users behave differently on mobile compared to desktop, Karl can pinpoint specific issues affecting mobile users, such as usability challenges, loading times, or navigation difficulties. This insight allows for targeted optimizations that can enhance the mobile experience, ultimately leading to improved conversion rates on mobile devices.
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