Sonora is the marketer for a client's website, SoundSleeper.com. Her customer has hired her to increase sales revenue through the site. She wants to start by making the landing page more welcoming. What are two landing page elements Senora should focus on? Select the best answers.

A clear call-to-action (CTA) is crucial for driving conversions on a landing page. It explicitly tells visitors what action to take next, directly guiding them toward a purchase or other desired outcome, thus contributing to increased sales revenue. A simple design ensures the page is easy to understand and navigate, reducing cognitive load and distractions. This allows visitors to quickly grasp the value proposition and locate the CTA, improving the likelihood of conversion. "Web-friendly" and "intuitiveness" are general qualities of good design but are less specific elements than a CTA or simple design. "Turnaround time" is irrelevant to landing page design for a product like SoundSleeper.com.