Harold is the marketer for WhizKid.com, an online school for exceptional kids. The site isn't meeting revenue goals. The president of the company is upset and wants a solution right away. Harold suspects the site isn't as user-friendly as it could be. Google Analytics shows that exit rates are high. Harold would like to better understand how users move through the website. Which category of Google Analytics reports can give Harold that information?
Attribution reports
Model comparison reports
Behavior reports
Flow visualization reports
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Explanation: Harold is the marketer for WhizKid.com, an online school for exceptional kids. The site isn’t meeting revenue goals. The president of the company is upset and wants a solution right away. Harold suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Harold would like to better understand how users move through the website. Which category of Google Analytics reports can give Harold that information?
Explanation: The category of Google Analytics reports that can give Harold the information he needs is **flow visualization reports** because these reports provide a visual representation of how users navigate through the website. Flow visualization reports allow Harold to track user paths, identify where users drop off, and understand the specific pages or interactions that may be causing high exit rates. By analyzing this flow of user behavior, Harold can pinpoint areas that need improvement, making it easier to enhance the site's user-friendliness and ultimately work toward meeting the revenue goals for WhizKid.com.
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