Harold is the marketer for WhizKid.com, an online school for exceptional kids. The site isn't meeting revenue goals. The president of the company is upset and wants a solution right away. Harold suspects the site isn't as user-friendly as it could be. Google Analytics shows that exit rates are high. Harold would like to better understand how users move through the website. Which category of Google Analytics reports can give Harold that information?

Flow visualization reports in Google Analytics, such as User Flow, Behavior Flow, and Event Flow, visually represent the paths users take through a website. This allows Harold to see where users enter, navigate, and exit the site, directly addressing his need to understand user movement and identify potential usability issues contributing to high exit rates. Behavior reports provide data on page views, site content, and events, but don't visually map user journeys. Attribution reports focus on how different marketing channels contribute to conversions. Model comparison reports allow for comparing different attribution models. These do not directly show user navigation paths.