Claudia has been working on improving the mobile experience for UplandHut. The owner of UplandHut is interested in quantifying the impact that Claudia's work has had. Claudia knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Claudia calculate rel mCvR for UplandHut?

By dividing the mobile conversion rate by the desktop conversion rate

By dividing the desktop conversion rate by the mobile conversion rate

By multiplying the mobile conversion rate by the desktop conversion rate

By multiplying the desktop conversion rate by the mobile conversion rate


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Claudia has been working on improving the mobile experience for UplandHut. The owner of UplandHut is interested in quantifying the impact that Claudia’s work has had. Claudia knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Claudia calculate rel mCvR for UplandHut?


Explanation: Claudia can calculate the relative mobile conversion rate (rel mCvR) for UplandHut **by dividing the mobile conversion rate by the desktop conversion rate**. This calculation provides a clear comparison between how well the mobile site is performing relative to the desktop site, allowing Claudia to quantify the effectiveness of her improvements. By expressing the mobile conversion rate in relation to the desktop rate, she can better understand whether the enhancements have positively influenced mobile user engagement and conversions, ultimately demonstrating the value of her work to the owner.
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