Maria has been working on improving the mobile experience for FarmCub. The owner of FarmCub is interested in quantifying the impact that Maria's work has had. Maria knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Maria calculate rel mCvR for FarmCub?
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Correct answer: By dividing the mobile conversion rate by the desktop conversion rate.
Why this is the answer
The relative mobile conversion rate (rel mCvR) is calculated by dividing the mobile conversion rate by the desktop conversion rate. This metric helps to understand how mobile performance compares to desktop performance. A rel mCvR greater than 1 indicates that mobile conversion is outperforming desktop, while a value less than 1 suggests desktop is performing better. This calculation allows Maria to quantify the impact of her mobile optimization efforts by showing the proportional difference in conversion rates between the two device types. Multiplying or dividing in the reverse order would not yield the standard relative mobile conversion rate metric used for comparison.
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