Tyra is the marketer for a client's website, eCars.com. Her customer has hired her to increase sales revenue through the site. She wants to start by giving the landing page a big face-lift. What are two landing page elements Tyra should focus on? Select the best answers.

Simple design is crucial for a landing page because it minimizes distractions and guides the user's focus directly to the call to action. A cluttered or complex design can overwhelm visitors, leading to higher bounce rates and lower conversion rates. A relevant page ensures that the content directly addresses the user's needs or the promise made in the preceding advertisement or link. If the landing page doesn't align with user expectations, they are likely to leave, regardless of how well-designed it is. Turnaround time and web-friendly are general concepts that don't directly refer to specific landing page elements. Navigation is generally minimized or removed on landing pages to prevent users from exploring other parts of the site instead of converting.