The project managers for TechBooks.com are demonstrating to the marketing team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?
It implements dynamic scripting.
It uses known user signals.
It delivers a relevant landing page.
It uses Progressive Personalization.
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Explanation: The project managers for TechBooks.com are demonstrating to the marketing team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?
Explanation: The method of user personalization described is **it delivers a relevant landing page** because when a user clicks on a web ad offering a specific discount, they are directed to a page that provides tailored information directly related to that offer. This approach ensures that the content is immediately relevant to the user's interests and intent, enhancing their experience and increasing the likelihood of conversion. By presenting users with a landing page that aligns with their expectations set by the ad, TechBooks.com effectively personalizes the user journey, making it more engaging and effective.
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