Anja is the marketer for ShoesForLife.com. She's patterned the design of her web site after LotsOfShoes.com, a successful competitor's site. Sales from the site haven't been as successful as she hoped. She's asking you for advice to improve the marketing effectiveness of her web site. What advice would you give to Anja to make her site more successful?

Add a PCI-compliant payment gateway to bolster user confidence in site security.

Focus on providing a seamless experience for users.

Provide a way for users to leave and read reviews from other customers.

Remove all flash content and switch fully to HTML5.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Anja is the marketer for ShoesForLife.com. She’s patterned the design of her web site after LotsOfShoes.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her web site. What advice would you give to Anja to make her site more successful?


Explanation: The advice I would give to Anja to make her site more successful is to **focus on providing a seamless experience for users**. A seamless user experience is crucial for retaining visitors and encouraging them to complete purchases. This includes ensuring easy navigation, fast loading times, clear calls to action, and an intuitive layout that guides users effortlessly through the site. By prioritizing user experience, Anja can increase customer satisfaction, reduce bounce rates, and ultimately drive higher conversion rates on ShoesForLife.com, making the site more competitive and effective in generating sales.
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