The developers for YouGotTalent.com are demonstrating to the marketers the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?
It delivers a relevant landing page.
It uses Progressive Personalization.
It uses given information.
It uses known user signals.
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Explanation: The developers for YouGotTalent.com are demonstrating to the marketers the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?
Explanation: The method of user personalization described is **it delivers a relevant landing page** because when a user clicks on a web ad promoting a specific discount, they are directed to a page that provides tailored information related to that offer. This approach ensures that the content presented is directly aligned with the user's interest, enhancing their experience by delivering exactly what they are seeking. By creating a relevant landing page, YouGotTalent.com effectively meets user expectations and increases the likelihood of conversion, showcasing the effectiveness of personalized marketing strategies.
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