Your client, a national cleaning supplies business, is about to spin off a new subsidiary that you'll also work with.How will you organize their Campaign Manager 360 network, so that they're able to separate their business units and maintain a holistic overview of the company?

In Campaign Manager 360, advertisers are the primary organizational units for managing campaigns and reporting. To separate business units while maintaining a holistic overview, you should create separate child advertisers under a single parent advertiser. This structure allows each business unit (the original company and the new subsidiary) to have its own campaigns, creatives, and reports, ensuring data separation. However, because they are linked under a parent, you can still generate consolidated reports for the entire company. Setting up a separate campaign or placements beneath the parent advertiser would not provide the necessary level of separation for distinct business units. Creating two parent advertisers would prevent a holistic overview.