Jadon is the business owner of Cakesie. Jadon knows how important conversion rate optimization is, but he's limited with his time. Jadon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?
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Correct answer: Potential, Importance, and Ease.
Why this is the answer
The PIE framework is a prioritization model used in conversion rate optimization (CRO) to help decide which tests to run. It stands for Potential, Importance, and Ease. "Potential" refers to how much improvement an optimization could bring. "Importance" considers the value of the page or element being optimized to the business goals. "Ease" assesses how simple it is to implement the change. This framework helps teams focus on high-impact, achievable tests. The other options list terms that are not part of the standard PIE framework for test prioritization.
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